I use design to

futures.

alternative

generate

desirable

About

Hello there! I am Ridhi Singhania, a strategic designer from India.

(Ok, but what does that even mean, Ridhi?)

Strategic design is a problem solving approach with a dynamic balance between what people love to use and what has a positive business impact. I use design as a driver of change, based on the requirements and the nature of the problem at hand.

My Strong Suits

Untitled - 20 April 2024 15.21.14 (1).png

Empathy & Compassion

Co-creation & Collaboration

Strategic Thinking

Experimentation & Iteration

Transformative Storytelling

What can I do for you?

Strategy Alignment

Facilitate Collaboration

New Product Development

Research - Analysis- Synthesis

I ensure that the solutions I design don't just focus on user needs but also meet the business goals, market dynamics and the competitive landscape.

I help break silos to facilitate cross-disciplinary collaboration and act as a bridge between different teams to ensure a holistic problem solving approach.

I ensure that the solutions I design don't just focus on user needs but also meet the business goals, market dynamics and the competitive landscape.

I design tools and guides to conduct research to gather insights, and analyse the findings to gain deeper understanding. I also synthesise this data for easier sense-making.

Explore some of my recent work!

Ranging from research projects, to service and systems design.

Social Research | Tool Design | Behaviour

Designing research and contextual tools to understand the hesitance towards having family conversations about Organ Donation

Understanding Organ Donation in India

Design Audit | Org Design | Strategy Alignment

Using Design Audit and Organisation Design to identify business opportunities and design a roadmap for transformation for HoneyVeda

HoneyVeda's Audit for Business Innovation

Systems Thinking | Sense making | Mapping

A Systemic Inquiry to uncover the complexities created over time within the Agri-Food system of India

Food Security in India: Systems Design

UX Research | Behaviour | Strategy Alignment

Analysed a UPI app to suggest UX Strategies informed by the virtual behaviour exhibited by its users

UX Strategy for behaviour change on GPay

View all Projects

Mind Journal

Get a peek inside my brain!

Unanswered questions, metaphors and analogies, theories and conspiracies, reflections and learnings - I update my thoughts here.

Gopal Batra, Incubr Pvt Ltd.

“Ridhi is a proactive problem-solver with a rare blend of creativity and analytical prowess. During her time at Incubr, she consistently demonstrated strong leadership and strategic thinking, making significant contributions to our projects/ startups."

Working With the Best Clients and Partners

Explorations

I use design to

Mind Journal

Working With the Best Clients and Partners

Explorations

Catch a Glimpse of my life!